The Emperors of Chocolate (pages 270-300)

Comments:
Chocolate must have been very popular in 1980's
Godiva must have made a lot of money
Hershey needs to try something new
Wow Hershey is making candy like M&M
People in America are going crazy over chocolate

Questions:
Does Godiva only make chocolate?
Will Hershey get back on top?
Did the people of America start eating Hershey Chocolate?
Was Hershey going to make something new?

Vocabulary:
Acquisition - the act acquiring or gaining possession.
Flamboyant - strikingly bold or brilliant
Sacrosanct - extremely sacred or inviolable

Literary Terms:
Simile - "Once we become like P&C Westle or General, Foods we are dead"
Personifications - " A Hershey bar is Stiff"

Overview Sentence:
Candy are becoming popular in America.

The Emperors of Chocolate (pages 240-270)

Comments:
Forrest must have drove son crazy.
Forrest must have been really serious with them.
His sons were so crazy to take out the red M&Ms.
Hershey didn't need to stop the advertisements.
His sons would never be like their father.

Questions:
Why was Forrest so hard on them?
How come he didn't show any emotions to them?
Was he hard on his daughter?
How come his wife didn't say anything to Forrest?

Vocabulary:
Commodity - an article of trade or commerce, esp. a product as distinguished from a service
Embargoes - an order of a government prohibiting the movement of merchant ships into or out of its ports
Coronary - of or pertaining to the human heart, with respect to health

Literary Terms:
Simile - "there is nothing like being broke"
Personification - "Their dedications to the business is mind boggling"

Overview Sentence:
Forrest Mars was so hard on his kids when they were younger.

The Emperors of Chocolate (pages 210-240)

Comments:
Wow everything has to do with advertisement.
Hershey has to have some advertisement if he wants more people to buy his candy.
People are always trying to find something new to sell.
Sugar was really expensive back then.
Hershey really needed to save his money for the future of his company.

Question:
Why didn't Hershey want to advertise his candy?
Why did the price for sugar go up?
Was it hard to advertise Hershey candy?
Did the advertisement help Hershey sell more candy?

Vocabulary:
Naifs - Lacking worldly experience and understanding, especially
Calamitous - causing or involving calamity; disastrous
Discretionary - subject or left to one's own discretion

Literary Terms:
Simile - "Mohler's solution was to preserve profits by slashing "discretionary" spending, like the company's new advertisement budget"
Metaphor - "I'm going down with the Titanic"

Overview Sentence:
Hershey is trying to advertise his candy so more people would buy his candy.

The Emperors of Chocolate (pages 180-210)

Comments:
Now Hershey and Mars are big competitors.
Forrest really wants to see his candy everywhere.
The M on M&M had to be perfect.
Forrest had really high standards.
The Mars family had never been in debt.

Question:
How do people stand working for Forrest?
Does every M on M&M have to be perfect?
Was being a manger for Mars company hard?
Didn't the people get sick of hearing Forrest yell?

Vocabulary:
Consolidated - brought together into a single whole
Dismay - to break down the courage of completely, as by sudden danger or trouble; dishearten thoroughly; daunt
Initiative - an introductory act or step; leading action

Literary Terms:
Metaphor - "And if everyone is focused on their little piece of the pie, there's no one looking at the big picture"
Simile - "Forrest Mars didn't like marketing people at all"

Overview Sentence:
Forrest Mars became independent. He didn't work with Hershey anymore. He became obsessed with M&Ms.

The Emperors of Chocolate (pages 150-180)

Comments:

That's good that Murrie and Forrest are working together.
I did not know that M&M stands for Mars and Murrie.
Murrie really helped Hershey out when Hershey needed.
Murrie must have taken it very bad when Hershey passed away.
They were s close with each other they were like brothers.

Questions:

Why didn't Hershey appointed Murrie as the president of Hershey company?
Why was Bruce Murrie and the Hershey workers were nervous when Forrest Mars was around?
Why did Forrest get so angry all of a sudden?
Why did Forrest and Murrie got into a big argument?

Vocabulary:

Confectioners - one that makes or sell confections
Confections - a sweet preparation of fruit or the like, as a preserve or candy
Prominence - the state of being prominent; conspicuousness

Literary Terms:

Simile -"He treated everybody in the world like they were stupid except him"
Personification -"Chicago is a sweet-toothed town"

Overview Sentence:

Bruce Murrie and Forrest Mars work together. But things turned out really bad and Murrie quit. He stopped working for Forrest.